The beginning is the most important part of the work.
— Plato

Emily Norton, Founder and CEO of The Main Event, started the business out of her home in Carrollton, Virginia. She began by helping friends and family plan and design parties and weddings out of her home, but demand for her services quickly increased. Eventually she outgrew the humble beginnings of her home office and joyfully opened The Main Event florist and storefront in Smithfield, Virginia. Her business has grown by leaps and bounds, and so has her passion. 

Above photograph courtesy of Amy Nicole

The strength of the team is each individual member. The strength of each member is the team.
— Phil J
I love providing an enjoyable one-stop shopping experience that is affordable for every couple. Our couples are thrilled to realize that they can have a beautiful event that reflects their personality and vision without spending a fortune.
— Emily Norton, Owner & Lead Designer
My greatest joy as wedding planner is knowing that my couples are able to relax and enjoy every minute of their day while I focus on the details for them. We love ensuring that they create memories that will be cherished for a lifetime.

— Alanna Pine, Planning & Coordinating Team Manager

Portraits by Maria Grace.

Team Members

Emily Norton
Owner & Lead Designer

Gayle Speed
Floral Operations Manager; Event Designer

Romayne Byrum
Floral Designer; Event Designer

Hallie Norton
Floral Designer; Event Designer

Hannah Spain
Floral Designer; Artist; Event Designer

Gilbert Brett
Floral Designer; Event Designer

Tonya Zari
Office Manager; Event Designer

Carolyn Moncus
Floral and Gift Shop Sales

Dewey Proctor
Delivery Driver

Beatrice Liggins
Seamstress & Tailor

Cheri DiMunno
Event Designer

Alanna Pine
Planning & Coordinating Team Manager

 Ashley Whitesell
Planner & Coordinator

 Megan Duckwitz
Planner & Coordinator

  Amber Lane
Planner & Coordinator; Design Team Member